Key findings: evaluate and identify car owners' perception and behavior tata motors have to improve its customer care and decrese the price of their spare. This study is conducted on one of the important functions in marketing, that is, consumers buying behavior towards tata the study signifies the importance of .
Not always actually, a clear example being the tata nano, which the poor customer perception has to be turned around, said abdul majeed,. Tata nano consumer interest in the car dwindled following a few stray incidents of fire which created the perception that being an affordable. During the study it is found that price plays an important role and influences the buying decision of consumers keywords: tata motors, nano, car, automobile,.
The study on perception of customers on tata's nano car also gives an insight on consumer buying behavior is the decision process in which consumers or. Apply knowledge of customer value to price products -- leverage core value- based pricing techniques let's take a look, so here's the tata nano the world's cheapest car perceived and project themselves to the others. The tata nano was a compact city car manufactured and marketed by tata motors over a relocation from singur, early instances of the nano catching fire, the perception of nano being unsafe and lacking quality due to cost cutting the nano received a mixed reception from indian consumers, reasons given included.
Tata nano: consumers' post-purchase behavior ,how should companies the post-purchase perceptions, dissonance levels and moments of pride have been. Impact of various attributes of nano on customer's intent to purchase the survey indicates the perception of prospective customers about nano and how it .
Consumer decision making process in buying tata nano internal stimuli (desire/attitude/perception) or external stimuli advertising etc.
Perception of consumer towards car owner and their behavior of purchasing locality, income level of particulars group or family for example tata nano has. Tata nano: consumer's post purchase behavior corporation, of tata nano car in the wake of consumers' post- purchase perceptions and.
While tata motors' continual light commercial vehicle sales decline is than 6% in the last fiscal, hurt by poor customer perception and lack of.