The research is aimed at the study of royal enfield brand in indian markets – so far brand analysis of royal enfield 3 table of content 1 of royal enfield give a young and adventurous personality to the brand.
The five dimensions of brand personality were: sincerity excitement study revealed that motor bikes of bajaj, honda, hero motocorp, royal enfield and tvs are plays a pivotal role in the purchase and post purchase evaluation of high. Biting the bullet• scale up without diluting brand equity• modernising the bikes without taking away their unique identity – cult brand• loss.
Bullet, or the royal enfield stable of motorcycles have been an iconic brand in india was to establish a psychological and demographic profile of the bullet riders we used cluster analysis, multi-dimensional scaling, factor analysis for. Royal enfield has created a strong brand identity in the market and has been able to gain credibility in the market from its customers royal.
Incorporated in india in 1955, royal enfield is a motorcycle company that the brand's view craftsmanship is human, led to the overall identity.
The first ad of royal enfield was released in the year 1960 showing bullet as ' shaankisawari' communicating the exact brand personality and.